Hey, you! I often get asked questions about how to get started with influencer marketing or how to start working in the digital space as a content creator. One of the things I’m most often asked is how to reach out to brands and what to even say. I now have a brand manager that manages all of my partnerships through Parker Management, but I did all of my own pitching when I first started out.

Below is just one example of a pretty generic pitch I would send out that you can use as a reference while catering it to your own account and brand! I’d typically do this via email, but you can always tweak it to be a little less formal for DM’s if needed.

I always title my email subject “[brand name] x It’s Honey Done”. Hope this helps!

Xx,

Kayla

—

Sample pitch:

Hi, there! My name is Kayla and I am the face behind @itshoneydone across all socials. I was recently given your contact information from X as they raved about working with you and thought we would be a great fit, too! (Alternatively, and especially if you didn’t receive the contact from someone, use this space to tell them about your account…”I’m a fearless, self-taught DIYer and my audiences trust me to only share products and brands that I absolutely love, which is what made me think to contact you!”) 

I’m reaching out because I’m getting ready to start X project and thought this would be a great chance for me to direct my followers to [brand, product, etc.]. If [brand] would find that beneficial, I’d love to chat further! 

The tight-knit community of followers I’ve built are truly connected to my story and trust me to only share high-quality content that I believe will enrich their lives. You can take a peek at what’s been going on on my Instagram here and find recent account insights and analytics here(or say “and I’ve also attached my media kit to this email!”.

I’d love to connect with you soon to discuss any upcoming campaigns you think I may be a good fit for and to discuss any potential partnership opportunities! 

Kindly,

Your name

@yourhandle